With the advent of the internet, customers are constantly looking for an unprecedented level of information at their disposal. Over the last few years, this has become a powerful medium of communicating and interacting between businesses and customers across the globe.
RightWave has proven excellence in executing multi-channel marketing through relevant content delivery to targeted prospects/customers. These services empower marketers to overcome the technological challenges and enhance touch points with customers and prospects.
With RightWave, marketers focus on the strategic, creative aspects and desired results of a campaign while RightWave builds, tests, and executes the campaign.
In addition to a compelling and well-segmented campaign, there are many technical logistics that need to be considered in order for campaigns to execute successfully.
RightWave takes care of:
- Addressing spam filter issues
- Ensuring a consistent email view from all environments – email clients and web email programs
- Assessing email penetration success – did the email make it to the individual’s inbox
- Meeting compliance with applicable anti-spam regulations
- Monitoring the activity on your email campaign
- Doing A/B testing
- Capturing critical information for your next campaign’s success
Build Deeper Intelligence
As more of the B2B buying process has shifted to the web, marketers are realizing they need deeper intelligence into prospect interests and interactions. Reports on email opens and clicks are a good start, but most marketers realize their need to integrate insights into behavior across all marketing channels such as web, social, and email to truly gauge a prospect’s information needs and interest level.
Drip email marketing campaigns engage prospects and customers with a series of email messages delivered at scheduled intervals. For example, provide educational materials to a prospect once a week for three weeks. Over time, as people respond, marketers learn more about the propect’s needs and interests and are able to deliver desired content more effectively. RightWave technical marketing consultants can advise customers how to deliver superior drip marketing strategies.
Trigger marketing strategies will help build deeper intelligence. Trigger emails are automated emails that are prompted by a specific action taken or not taken by a prospect or customer, or a time-related event. Examples of trigger email campaigns include registration confirmations, welcome or thank you emails, and abandoned shopping carts. This swift response makes trigger emails highly relevant to where the person is right now in the buying process – resolving a critical challenge for sales organizations. Responding quickly means catching people at the time they’re still actively thinking about the product or topic that triggered their action. RightWave technical marketing consultants can advise customers how to deliver high-quality trigger marketing strategies.
If a compelling multi-step, multi-channel campaign, can be envisioned, RightWave can implement and execute it for you.
Integrated Web Marketing – Inbound Marketing
The demands of today require that all marketing be supported by a cohesive, integrated web marketing effort. Also much of that focus has turned to inbound marketing including how to capture and interact with web visitors – the ability to capture and view a breakdown of which referring sites, search engines, and which organic visits are generating the highest volume of visitors.
RightWave will easily create the combination of forms, landing pages, micro sites, response pages, and other marketing web tools that allow visitors to be tracked, nurtured, qualified and integrated into overall marketing efforts. The RightWave team will manage all of this ensuring that web marketing efforts are integrated and valuable.
With RightWave’s complete solution, campaigns are tracked and measured through the entire lead-to-sales lifecycle. Marketers have complete visibility at every stage to quickly assess and refine an existing campaign. They can stop and adjust an existing live campaign in progress or analyze the results for the next campaign. Together with RightWave, customers can manage their campaigns easily, leverage marketing best practices, and achieve optimal results.