Reporting and Analytics are keys to business success. Without these functions, strategy and planning are futile.
Strategize only after Tracking, Measuring, and Analyzing
Marketing management is under constant pressure to demonstrate that the marketing budget is adding to the sales pipeline and company revenue. ROI has become a company-wide focal point. While a variety of tools are available to measure and track activity, analyzing the data and creating reports continues to be challenging. Businesses need to customize tracking and reporting. RightWave’s processes not only have the means to measure and track, but also to provide comprehensive reports. Armed with this data, marketing departments can determine what works and what does not. They can develop a winning strategy and convince management that dollars are being spent wisely.
There is no need for marketing departments to learn how to use reporting tools. RightWave provides the reports and customizes them to the needs of the customers. Reports can be made available on the RightWave Marketing Console to access live at any time, or sent in convenient Excel format on a periodic basis..
Multiple Data Feeds
RightWave has the ability to incorporate measurement data from a variety of sources, and combine all this information for superior decision-making.
Data are gathered about visitors’ interactions with the customer’s website (number of visits, webinar signups, whitepaper downloads, etc.), and responses to email campaigns. In addition, offline interactions such as tradeshow booth visits, breakfast seminar attendance, or meetings with sales representative are collected. In addition to this offline and online data, data from customer support centers, financial systems, SFA systems, or other corporate sources can also be incorporated into a comprehensive picture of the prospect. The lead can be followed to the point of conversion to a customer and beyond.
Business Intelligence for Budgeting and ROI
Extensive measurement and tracking facilitates extensive analysis that indicates how to maximize ymarketing dollars, what marketing activities have the greatest success in conversion, and ultimately what makes sales efforts more effective. The purpose is to increase ROI and grow revenue. Business intelligence shows where investment to reduce and where to increase focus. It allows trade-offs between spending on online and offline activities.
RightWave’s comprehensive sample reports and charts present marketing management with the business intelligence to plan, make mid-course corrections, and budget for the future. These can be customized to specific business needs.