RightWave links all your outbound and inbound marketing activity to execute comprehensive multi step, multi channel, campaigns. As you plan the communication strategy and provide the creative ideas to maximize your revenue, RightWave will take care of the execution and the technicalities, and manage your campaign delivery and responses employing eMarketing best practices. Using closed loop feedback, analysis, tracking and monitoring, you can constantly refine, tweak, and enhance campaigns for optimal lead conversion from suspect to prospect to qualified sales leads. The output from this activity is then seamlessly integrated into your sales force automation software at which point it becomes part of the sales database.
- Automated multi step, multi channel Email campaigns
- Integrated Web marketing
- Integrated with your sales automation software
- Measure, Track, and Modify your Campaigns
Automated multi step, multi channel Email campaigns
Complex campaign strategies require a lot of strategizing. Our goal is to let you focus on the strategy – and not have you worry about the execution. When you want to start an email campaign, RightWave will adopt your corporate look and feel and/or work with your creative personnel or agency to ensure that the email layout is optimal for delivery.
You need not be concerned with questions such as:
Will my email make it through the Spam filters? Will it look right when it is viewed by multiple email clients or by popular web email programs? Did it really make it to the prospect’s inbox? Does it comply to applicable anti-spam regulations? RightWave will measure and track the activity on your email campaign, undertake A|B testing, and provide crucial information to improve the performance of the next campaign. To gradually engage the prospect more deeply, event triggered marketing automation tools from RightWave at each stage will offer increasing incentives for the prospect to take the next step in the sales cycle. Automated prospect and lead nurturing campaign do not remain something you want to do in the future, but become reality today. If you can define an intelligent campaign, we can implement and execute it for you.
We can help in your offline marketing efforts as well:
We can pull segmentation and lists for off-line campaigns, generate source-codes, and after you carry out your campaign or event, we will manage the storing of the results and activities back into the marketing database. These results can then trigger other campaigns such as automatic follow-up campaigns, targeted segmentation for future campaigns, or can be used in scoring or qualification of leads.
Integrated Web marketing
The competitive demand generation landscape requires that all your marketing is supported by a cohesive, integrated web marketing effort. The goal is to engage the customer not just through email but also through website visits, search and online advertising, all of which have a call to action that takes the prospect to an online location dictated by you. The online location needs to serve the purpose of educating and taking the prospect a few steps further in the sales cycle. RightWave will create the combination of forms, landing pages, micro sites, response pages, and other marketing web tools that allow responses to be tracked, quantified and integrated with your marketing automation efforts. Your RightWave team puts all this together and then manages it for you.
Integrated with your sales automation software
This marketing demand generation activity is always synchronized with your sales automation software so there is an ongoing, steady stream of high quality leads ready to be turned over to your sales department. RightWave can cleanse, data append, score, and filter marketing leads before sending them to your Sales Automation system, ensuring only high quality leads enter the sales database. RightWave will also track the progress of these leads into SFA system, so you can measure ROI and get closed loop reports on your marketing efforts. Integration makes all marketing activities available within your SFA system. The sales manager can see all the lead nurturing carried out by marketing to generate that qualified lead. Additionally, automated marketing campaigns created in the RightWave Marketing System may be selectively made available to Sales to send to their prospects on a one-on-one basis.
Measure, Track, and Modify your Campaigns
Everything is always measured, tracked, and analytic information provided on so you can decide what works and what is not, and what to do next. We cover this reporting more thoroughly in the “Reporting and ROI” Section.