RightWave's President & CEO Anurag Khemka, an 18-year veteran from Silicon Valley, has been a pioneer in the Marketing Automation space. In 1996, he founded MarketFirst Software, a pioneer in the then nascent area for marketing automation. MarketFirst was credited with laying the groundwork with the early definitions and standards for automating prospect relationships and one-to-one marketing. A highly regarded strategic CRM consultant, Anurag often consults with Venture Capitalists and corporations and advises young entrepreneurs with strategy and product positioning. In 2003, Anurag was named in B-to-B magazine's Who's Who 100 in CRM.
Anurag has a Bachelors in Electrical Engineering from the Indian Institute of Technology, Delhi, and an MS in Computer Science from University of Southwestern Louisiana, USA.
Accompanying Anurag is RightWave's team of marketing and technology professionals bringing a wealth of experience in the delivery of business strategy, operations, security, marketing, and eMarketing consulting services at various organizations including InfoSys, KPMG, Tandem, and MarketFirst/Pivotal. With RightWave, every project and engagement, benefits from this knowledge, experience, and expertise of our staff.