Without successful CRM integration, companies cannot provide a complete 360° view or deliver true ROI. In addition, without integration, any platform the corporation is using adds to the burden of disparate marketing information and limiting the creation of critical buyer intelligence and customer intelligence.
Proper integration is vital for sales reps to have the real-time intelligence they need to sell more effectively – the ability to view/track prospect web activity, email campaigns, and other marketing activites right from their sales system.
For marketing, integration ensures accurate data across marketing and sales, a 360° view, and the ability to analyze prospect behavior, increase customer retention, and deliver marketing ROI.
RightWave has a deep knowledge of the Salesforce.com and NetSuite solutions and provides standard integration to keep the Sales Force Automation (SFA) database in sync with the marketing database.
RightWave’s successful integration practices give the sales department the information it needs to prioritize who’s active, real, and ready to buy.
The RightWave team has proven expertise and skills in setting up one-way or bi-directional integration with CRM systems like Salesforce and NetSuite.