Strategize only after you Track, Measure, and Analyze
Marketing management today is under constant pressure to demonstrate that their marketing budget dollars are adding to the sales pipeline and ultimately to the revenue top line for the company. ROI has become a companywide focal point. While a variety of tools are available to measure and track activity, analyzing the data and creating reports continues to be fairly challenging because businesses often need to customize how things are tracked and reported. RightWave’s Marketing Automation software not only has all the necessary hooks to measure and track, but as part of its service you get comprehensive reports. Armed with this data, you can determine what works and what does not, and develop the winning strategy to execute next and convince your management that dollars are being spent wisely.
There is no need to learn any reporting tools – we will provide the reports and even customize them to your needs. Reports can be made available on RightWave Marketing Console to access live at any time, or sent to you in convenient Excel format on periodic basis by our team.
Multiple data feeds
RightWave has the ability to incorporate measurement data from a variety of sources, and combine all this information for superior decision making.
Data is gathered about visitors’ interaction with your website (number of visits, webinar signups, whitepaper downloads etc.), and their responses to your email campaigns. In addition, offline interaction such as those who visited your tradeshow booth or came to your breakfast seminars, or met with your sales representative is also brought together. In addition to this offline and online data, data from your customer support center, financial systems, SFA system, or other corporate sources can also be amalgamated to form a comprehensive picture of the suspect or prospect – and the lead is followed to the point of conversion to a customer.
Business Intelligence for Budgeting and ROI
All this measurement and tracking allows for some extensive analysis to indicate how to maximize your marketing dollars, what marketing activities have the greatest success in conversion, and ultimately what made your making your sales more effective. It is all about improving ROI and growing revenue. It is about discipline – what programs to cut and where to increase your focus. It is about the tradeoff between online and offline dollars.
Sample Reports
A comprehensive set of reports and charts present marketing management with the business intelligence to plan, make mid-course corrections, and budget for the future are available. These can also be further customized to your specific business needs.