RightWave’s innovative approach to marketing automation – Marketing Automation as a Service™ (MaaS) – provides B2B companies the ability to have quick and successful adoption without traditional lengthy and complex implementations. It allows marketers to do sophisticated campaigns while RightWave manages all the technical marketing operation aspects. They get the most out of their marketing and CRM applications, build deeper intelligence about their prospects, and deliver high-impact marketing. The RightWave team ensures campaign success and visibility into the entire lead-to-sales lifecycle while giving complete control to marketer with robust reporting and analytics. With MaaS, marketers experience markedly-increased ROI, faster results, better productivity, and full 360° view. They create successful marketing; RightWave delivers successful marketing automation.
Today’s CRM and Marketing Automation solutions are complex, requiring multi-channel integration and high levels of expertise to setup, configure, and run. Because the B2B buying cycle often lasts months and spans multiple touches across many different channels, time spent on implementing systems must be minimized. No B2B marketer can afford an additional six months to implement, train, hire, and develop the internal processes to run applications before launching the first campaign. With RightWave, they don’t have to wait.
RightWave offers marketing automation solutions on three platforms – RightWave’s own proprietary marketing platform, Marketo, and Eloqua. With this approach, no matter which marketing platform is selected, RightWave has a solution customized and defined to meet the marketer’s needs.
Customer Relationship Management expert David Raab writes:
“One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. For example, a Gleanster report found that 73% of top performers listed lack of skilled staff as one of the top challenges to success. Marketing automation vendors have adopted different strategies to deal with their problem, including making their systems easier to use, offering extensive training, and providing services to run the systems for their clients.
RightWave has taken that final option to an extreme: it doesn’t even give clients the option of running the system for themselves. Instead, RightWave offers what it calls “marketing automation as a service,” gives each client access to staff members who will set up and execute campaigns for them.”
Read full report by David M. Raab here »
With RightWave, the marketing automation solution is easier and campaign launches are faster with ensured data quality, successful integration, and accurate reporting and analysis. Overall marketing costs go down, resource constraints go away, marketing productivity goes up, and marketing ROI and sales success increase.