Webinar | All you need to know about CASL and Opt-in Compliance in 30 minutes

A recent survey found that the majority of B2B organizations (61%) doing email marketing in North America are still not fully compliant with Canadian Anti-Spam Legislation (CASL) and even more are not compliant with a number of other countries that have enforceable opt-in regulations. On July 1, 2017, a very important provision called “Private Right to Action” goes into effect that allows any individual to directly sue another individual or organization for up to CAN$ 10 million for a single violation of the individual’s privacy rights under CASL. Before this, individuals were only allowed to report violations to government authorities. After July 1, a flood of lawsuits including class-action is expected against organizations that are not abiding with CASL fully by that date.

If you are responsible for email based marketing, it is imperative that you ensure that your organization is in full compliance with CASL before July 1. With only 2.5 months left for this important date, time is running out to be able to take any corrective actions that you may need. So the time to act is NOW. This informative 30-minute webinar covers everything you need to know about CASL including how to test for compliance and how to create a plan to address any corrective actions needed. As a bonus, it also includes an overview of opt-in requirement of other countries across the world.

Speakers:

Anurag Khemka

President and CEO,
RightWave, Inc.

Jacky Hood

Account Manager,
RightWave, Inc.

Join RightWave CEO and long-time Marketing Automation pioneer Anurag Khemka for 30 minutes on Thursday, April 27, 2017 at 12 Noon PT/3:00 PM ET for a live webinar to learn:

  • Everything you must know about CASL
  • An overview of other prominent International Anti-Spam laws
  • Timeline and potential impact of non-compliance
  • What should you do to satisfy most of these legislations*

Every registrant will be provided with a comprehensive check list to quickly test for CASL compliance*. All attendees will be added to a drawing to win a Free CASL compliance assessment and comprehensive professional consultation to create plan to bring them to compliance (up to a US $7,500 value, certain limitations and qualification rules apply**).

A recording of this webinar is now available, click below to view on-demand.

RightWave’s Innovative Marketing Automation Services include comprehensive Campaign Execution, Data Quality Management, Marketing Operations, and Reporting/Analytics solutions. RightWave supports your choice of Marketing Automation platform including Marketo, Eloqua, Pardot, Hubspot, and RightWave. RightWave’s focus on innovation, quality, and productivity coupled with our domain expertise and extensive experience. maximizes our customer’s “Return on Marketing Investment (ROMI)” significantly increasing both sales and marketing effectiveness. Contact us to discuss if you are experiencing any pain points in your marketing technology infrastructure or day to day operations.

* Material presented in this Webinar should not be considered legal advice. Individual cases and circumstances vary. We recommend that you consult your legal advisor to ensure compliance in your specific case.

** You must represent a B2B organization using SFDC and either Marketo, Eloqua, or RightWave Marketing Automation to be eligible to win the free assessment and consultation. You must provide explicit consent to participate in the drawing, and agree to provide cooperation and appropriate access/resources to complete the assessment.