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Whitepapers

B2B Marketing: Account Based Marketing (ABM) Demystified

Your ready reckoner to Account Based Marketing

This paper explains the value proposition of Account Based Marketing (ABM) for a B2B Organization, the challenges Marketers face in a B2B environment and how to successfully to adopt ABM to gain the competitive advantage.

You’ll learn:

  • The principles of Account Based Marketing
  • Where most B2B Marketers fail in adopting ABM
  • Design a Marketing Strategy to successfully adopt ABM
  • Competitive advantage of ABM

Revolutionizing Businesses With a New Approach to Marketing Automation

No to High Cost of Ownership, No Software to Buy, No need to hire and train additional staff

This paper discusses how RightWave’s Marketing Automation as a Service™ helps in implementing a Marketing Automation solution easily, launching campaigns faster and ensure data quality and successful integration along with accurate reporting and analysis resulting in a dramatic increase in the overall marketing ROI and sales success.

You’ll learn:

  • RightWave’s approach in filing the gap between Marketing & Technology
  • The wide range of possibilities offered with Marketing Automation as a Service™
  • How RightWave is helping Marketers in delivery of business operations, strategy, consulting and marketing
  • How RightWave helps Marketers multiply their Return on Marketing Investment

B2B Marketer : Challenges in Calculating Marketing ROI

Download RightWave’s story from Silicon India

This paper discusses the challenges that today’s B2B Marketer faces in different Marketing Automation platforms and provides solutions driven approach to overcome these challenges and increase the Return on Marketing Investment (RoMI).

SI2015

You’ll learn:

  • The challenges faced by B2B Marketers using Marketing Automation platforms
  • How RightWave has helped B2B companies overcome these challenges
  • The impact of Marketing Automation efforts on Sales producitivity
  • How Marketing Automation as a Service (MaaS) addresses these challenges to maximize the Return on Marketing Investment (RoMI)