Webinar: 5 Actions to Increase Marketing Operations Impact on Business Value

As B2B Marketing organizations adjust to the new normal, including lower budgets, reduced buyer engagement, decreasing pipelines, changing buyer journeys, and recently updated messaging and Ideal Customer Profiles, B2B companies must adapt quickly.

Reduced revenue forecasts typically result in decreases in paid advertising, subscriptions, tools, and sometimes, staffing levels.

Efficiency, doing more with less, while increasing effectiveness has become the rule for Marketing Operations. Executives and managers will succeed by becoming familiar with and implementing industry best practices for increasing the business impact delivered by Marketing Operations.

In this recorded webinar, Anurag Khemka, RightWave CEO and Ray Rike, RevOps Squared CEO are discussing the research and the steps companies should take to bounce back from the pandemic.

Key topics include:

  • Research highlighting the operating reality for Marketing Operations
  • Identifying and enhancing high-value tasks while eliminating lower-return tasks
  • Using automation and targeted outsourcing to increase efficiency and effectiveness


Anurag Khemka
President and CEO,
RightWave, Inc.
Jacky Hood
Account Manager,
RightWave, Inc.
Ray Rike
Founder and CEO,
RevOps Squared

Thank you for your interest in this webinar. This recorded webinar is now available for on-demand viewing. Please click below to view online now.

RightWave’s Innovative Marketing Automation Services include comprehensive Campaign Execution, Data Quality Management, Marketing Operations, and Reporting/Analytics solutions. RightWave supports your choice of Marketing Automation platform including Marketo, Eloqua, Pardot, Hubspot, and RightWave. RightWave’s focus on innovation, quality, and productivity coupled with our domain expertise and extensive experience. maximizes our customer’s “Return on Marketing Investment (ROMI)” significantly increasing both sales and marketing effectiveness. Contact us to discuss if you are experiencing any pain points in your marketing technology infrastructure or day to day operations.