Whitepaper: Your quick guide to Account Based Marketing

Marketers in B2B community are wondering about, “What is ABM, anyway?”. The White Paper explains exactly what Account Based Marketing is and why it is essential to marketing strategy. Readers can learn the following:

    • The principles of Account Based Marketing
    • Where most B2B Marketers fail in adopting ABM
    • Design a Marketing Strategy to successfully adopt ABM
    • Competitive advantage of ABM

Download the White Paper B2B Marketing: Account Based Marketing (ABM) Demystified now to understand exactly what Account Based Marketing is. For more information, please Contact RightWave.

More articles

Bot Submissions: Solution Options & Recommendations
By Prashant Singh

Hackers use bots to submit forms on a website for many reasons that include Distributed Denial of Service (DDoS) attacks, content spamming, Data Scraping, testing to identify vulnerable websites for future attacks, and conducting cyber attacks, all of which can cause nuisance and fill a database with junk records that may result in wasted time…

Project Portfolio Management as a Model for B2B Digital Marketing
By Andrea Conti

Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…