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Webinar: Seven Key Strategies to Drive Success with B2B Account Based Marketing

In a recent study* of B2B organizations published by SiriusDecisions, 93% of the respondents believed that Account-Based Marketing (ABM) is very important for the continued success of their business. Not only that, 91% said that ABM helped increase the average deal size and win rate of their closed opportunities.

ABM is important
for success

ABM increased
Average Deal Size

ABM increased
opportunity Win rate

However, ABM is not a single product or a single initiative that one can simply deploy. ABM is a collection of strategies and tactics that impact and drive many aspects of marketing and sales. Adoption of ABM requires understanding of many technologies and products related to data hygiene, predictive analysis, campaign management, web personalization, and account-based everything.

In this timely and informative webinar, RightWave CEO Anurag Khemka will outline key strategies and best practices for designing and implementing ABM in a Business-to-Business (B2B) environment. Anurag will provide guidelines for tactics that can drive success through the most impactful adoption of ABM covering the following topics:

  • What is Account Based Marketing?
  • Its current status of implementation and adoption.
  • 7 strategies or tactics that you can apply to increase success with ABM.



Anurag Khemka,
President & CEO,
RightWave, Inc.


Jeannette Eaton,
Account Manager,
RightWave, Inc.

A recording of this webinar is now available, click below to view on-demand.

* => Courtesy SiriusDecisions. Click Here to get your own copy of this report.

RightWave’s Innovative Marketing Automation Services include comprehensive Campaign Execution, Data Quality Management, Marketing Operations, and Reporting/Analytics solutions. RightWave supports your choice of Marketing Automation platform including Marketo, Eloqua, Pardot, Hubspot, and RightWave. RightWave’s focus on innovation, quality, and productivity coupled with our domain expertise and extensive experience, maximizes our customer’s “Return on Marketing Investment (ROMI)”. Contact us to discuss if you are experiencing any pain points in your marketing technology infrastructure or day to day operations.