Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…
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Business-to-Business (B2B) digital marketers are essential to business marketing strategy for promoting lead generation and reaching new audiences. A company’s digital presence is significant as it heightens brand awareness and increases the reach to the target audience. An advantage of using digital marketers is building brand awareness by using social media and other campaigns that…
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Renewals and Referrals result from inter-department collaboration between marketing and customer service for positive end-to-end customer experiences. Much has been said and written about the Marketing/Sales relationship; the Marketing/Service relationship is equally important. The partnership between marketing and customer service increases the continuity of information to customers while boosting the services’ integrity. This strengthens trust…
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As marketers managing brands and knowing when to use a drip or nurture email campaign can be a complex decision. Understanding the campaign goal and what the audience looks for is essential. If the strategy is to send emails regardless of the recipient’s interaction, then use a drip campaign. If the preference, though, is to…
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As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…
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