Rohit Thakur

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Heavy investment in marketing automation is not sufficient

Appearing in Silicon Review is an article that features RightWave, Inc. It states that despite heavy investment business-to-business marketing organizations are struggling to get the expected ROI from Marketing Automation due to lack of skilled staff, insufficient processes, and complexity of data and systems. With RightWave’s approach of Marketing Automation as a Service™ (MaaS), marketing…

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