- Data Standardization/Normalization Service: RightWave works with your marketing data, identifies standardization/normalization gaps, and then create a plan to address the shortcoming and these gaps. In this consultative engagement, the data is normalized manually and bulk-uploaded back to your Marketing database/system. The data will be updated through a manual batch process and to keep your data standardized, a weekly or monthly cadence can be specified. If you are using a Marketing Automation system, RightWave can also build automation campaigns to address some of the data normalization needs. Do note that the campaigns built in marketing automation systems may have the limitations inherent to the system and may not be able to do the job 100%.
- RightWave Data Normalizer Connector: RightWave also offers a Web Services based Connector for near real time data normalization. This connector can connect to most popular Marketing Automation systems using their outbound calling features (e.g. webhook in Marketo, and cloud action apps in Eloqua) and standardize/normalize each individual record in near real time and updates back your system using web services. The connector is designed to be extremely flexible, and can handle almost any normalization requirement (if that normalization logic can be written using a computational process). Connector is available with RightWave MaaS offerings for additional cost. Custom integration of this connector are also available for proprietary systems.