Webinar: Significantly Increase Sales and Marketing productivity by better Data Quality Governance

In Dun & Bradstreet’s Annual B2B Data Marketing Report*, analysts agree that the cost of operational inefficiencies and lost opportunities due to data quality issues is much more than what enterprises spend to address the data quality issues. For marketers, bad quality of data (like duplicate, incomplete, inappropriate, or non-standard information) in the marketing database may result in lost opportunities and misguided campaigns reducing ROI from marketing campaign investments.

Data quality impacts both Sales and Marketing. Bad data quality reduces sales productivity drastically due to bad lead quality and lack of reliable data that sales can use for decision making. Join RightWave CEO and long-time Marketing Automation pioneer Anurag Khemka for 45 minutes on Wednesday February 13, 2019 at 9 AM PT/12 Noon ET for a live webinar to learn how to:

  • Measure your organization’s data quality
  • Learn key components of CRM and MA Data Quality Governance
  • Determine what quality issues have the greatest impact on revenue
  • Justify the investment in data quality improvement
  • Develop an on-going data quality maintenance program


Anurag Khemka

Anurag Khemka

President and CEO, RightWave, Inc.

Jacky Hood

Account Manager, RightWave, Inc.

* Dun & Bradstreet’s Fifth Annual B2B Data Marketing Report. Click here to get your own copy of this report.
* Dun & Bradstreet’s Sixth Annual B2B Data Marketing Report. Click here to get your own copy of this report.

A recording of this webinar is now available, click below to view on-demand.

RightWave’s Innovative Marketing Automation Services include comprehensive Campaign Execution, Data Quality Management, Marketing Operations, and Reporting/Analytics solutions. RightWave supports your choice of Marketing Automation platform including Marketo, Eloqua, Pardot, Hubspot, and RightWave. RightWave’s focus on innovation, quality, and productivity coupled with our domain expertise and extensive experience. maximizes our customer’s “Return on Marketing Investment (ROMI)” significantly increasing both sales and marketing effectiveness. Contact us to discuss if you are experiencing any pain points in your marketing technology infrastructure or day to day operations.