Anurag, a 25-year veteran of Silicon Valley, has been a pioneer in the Marketing Automation space. In 1996, he founded his first company MarketFirst Software, the very first Marketing Automation company on record. In fact he coined the word “Marketing Automation”, invented many eMarketing features that are common place today, and offered his software for rent over Internet (known as SaaS today), even before salesforce.com was born. MarketFirst Software was later acquired by Pivotal, and is now part of Aptean Corporation.
Anurag was named in B-to-B Magazine’s Who’s Who 100 in CRM. Anurag is a graduate in Electric Engineering from the Indian Institute of Technology (IIT), New Delhi, and holds a Masters in Computer Science from the University of Louisiana at Lafayette.