Heavy investment in marketing automation is not sufficient

Appearing in Silicon Review is an article that features RightWave, Inc. It states that despite heavy investment business-to-business marketing organizations are struggling to get the expected ROI from Marketing Automation due to lack of skilled staff, insufficient processes, and complexity of data and systems. With RightWave’s approach of Marketing Automation as a Service™ (MaaS), marketing executives can focus on strategy and content without worrying about this complexity of campaign management, data management, and marketing operations. Download the entire article: RightWave- Revolutionizing Businesses With a New Approach to Marketing Automation

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