Marketo Sent and Delivered Email Retention Policy Changes September 1, 2020

90 days will be Marketo’s new retention period starting Tuesday September 1, 2020.

Marketo will retain sent and delivered email data for that period of time, a reduction from the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists.

There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened will still be retained as in the past.

For more information and assistance in accommodating this change, contact RightWave.

Reference

“Sent & Delivered Email Activity – Retention Policy Change FAQ”, Marketo Nation, undated, https://nation.marketo.com/t5/Product-Documents/Sent-amp-Delivered-Email-Activity-Retention-Policy-Change-FAQ/ta-p/296678

 

More articles

Bot Submissions: Solution Options & Recommendations
By Prashant Singh

Hackers use bots to submit forms on a website for many reasons that include Distributed Denial of Service (DDoS) attacks, content spamming, Data Scraping, testing to identify vulnerable websites for future attacks, and conducting cyber attacks, all of which can cause nuisance and fill a database with junk records that may result in wasted time…

Project Portfolio Management as a Model for B2B Digital Marketing
By Andrea Conti

Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…