Marketo Sent and Delivered Email Retention Policy Changes September 1, 2020

90 days will be Marketo’s new retention period starting Tuesday September 1, 2020.

Marketo will retain sent and delivered email data for that period of time, a reduction from the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists.

There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened will still be retained as in the past.

For more information and assistance in accommodating this change, contact RightWave.


Sent & Delivered Email Activity – Retention Policy Change FAQ”, Marketo Nation, undated,


More articles

On-Demand Webinar: 5 Actions to Increase Marketing Ops Impact on Business Value

As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…

Prestigious ISO awards confirm RightWave’s Quality and Security

CEO Anurag Khemka is extraordinarily proud of this achievement. He stated that “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…