Marketo Sent and Delivered Email Retention Policy Changes September 1, 2020

90 days will be Marketo’s new retention period starting Tuesday September 1, 2020.

Marketo will retain sent and delivered email data for that period of time, a reduction from the 25-month standard retention and 37-month extended retention. This change only applies to Smart Lists.

There is no impact on Analytics, Dashboards, or Reports. Also, Date Opened will still be retained as in the past.

For more information and assistance in accommodating this change, contact RightWave.

Reference

Sent & Delivered Email Activity – Retention Policy Change FAQ”, Marketo Nation, undated, https://nation.marketo.com/t5/Product-Documents/Sent-amp-Delivered-Email-Activity-Retention-Policy-Change-FAQ/ta-p/296678

 

More articles

Behavioral Science in B2B Marketing: Useful Tool or Ethical Misstep

Value propositions should win the day. That myth pervades B2B marketing. The messages — written, spoken, or imaged — aim to show the benefits of the company’s products, either goods or services. Alas, while humans are rational, they also act using other human traits in addition to reason.  Behavioral Science delves into the entire decision-making…