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Podcast: Interview of RightWave CEO, Anurag Khemka by Ray Rike

Listen to Anurag Khemka

Recently, Anurag Khemka, CEO of RightWave, and Ray Rike, CEO of RevOps Squared, discussed B2B metrics. First, Anurag recaps his creation of marketing automation upon seeing informational discrepancies between marketing and sales teams. Marketing automation ensures that leads from trade shows be utilized by sales teams, and for marketing teams to further their marketing operations.

Marketing automation and revenue operations are methods that companies use to integrate different branches of their businesses, such as marketing and sales. Both of these methods allow for companies to internally align their goals.