Now that 2019 is well-started, RightWave wishes everyone a Happy, Prosperous and Successful Year ahead. RightWave also encourages B2B Marketers to look back and assess the successes and pitfalls from 2018. What remains unchanged is that B2B Marketing continues to be equally tricky and confusing. Although using top-of-the-line tools, resources, business practices and experience, companies still face problems in implementing their marketing strategies.
Gartner’s Marketing Analytics Survey in 2018 [1] found that, while B2B Marketing companies have staffed up their analytic efforts, they still struggle to generate meaningful insights from the data.The survey also observed that, with the marketing budgets going up, expensive data analytics resources deployed by these companies are more involved in preparing the data rather than in analyzing the data [1].
RightWave over the years has stacked up resources and expertise to empower B2B companies to keep their focus more on planning and strategy than struggling with implementation and analysis. RightWave has been instrumental in assisting B2B companies to improve their Return on Marketing Investment (RoMI), with expertise ranging from adoption and implementation of Marketing Automation tools like Marketo, Eloqua, and Pardot to methodologies like Account-Based Marketing (ABM) and Data Quality Governance (DQG). In addition, the company also offers tailor-made solutions in analyzing the marketing databases and translating them into easy-to-understand numbers.
Marketers who would like to explore more about RightWave’s offerings, please Contact Us.
Reference:
[1] Chris Pemberton: “Key Findings from Gartner Marketing Analytics Survey 2018”, May 16, 2018.
https://www.gartner.com/smarterwithgartner/key-findings-from-gartner-marketing-analytics-survey-2018/