RightWave Receives Prestigious Quality and Information Management Certifications

ISO 9001:2015 and ISO/IEC 27001:2013 signify successful audits for RightWave’s Quality Management System (QMS) and its Information Management System (IMS). The latter has a strong emphasis on information security. The public announcement of these awards is available at

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Behavioral Science in B2B Marketing: Useful Tool or Ethical Misstep

Value propositions should win the day. That myth pervades B2B marketing. The messages — written, spoken, or imaged — aim to show the benefits of the company’s products, either goods or services. Alas, while humans are rational, they also act using other human traits in addition to reason.  Behavioral Science delves into the entire decision-making…