RightWave recommends cautious adoption of Marketo Email Editor 2.0

Released in early June, the Marketo Email Editor 2.0 offers both exciting features and some drawbacks. RightWave recommends cautious adoption.

Features, some long-awaited and available in competitor products, include:

  • Improved user experience with an easier interface
  • Template selection from a library and the ability to include modules in templates
  • Improved template builder and email previewer
  • Editing text versions of emails using a toggle button
  • Variables allowed in Emails
  • Easily moved, duplicated, and deleted elements
  • Preview of desktop, mobile and text versions of the email
  • Simple editing of pre-headers and the text version of emails. For more information on pre-headers and the importance of text versions for wearable technology, see the RightWave blog Email Reigns.

Drawbacks include:

  • Marketo API does not yet work with the new editor.
  • Once the 2.0 Editor is enabled, any Draft 1.0 template that is approved will become an Email 2.0 version and cannot be changed back to Email 1.0.
  • The Text version does not support variables.
  • Videos do not work in older versions of Outlook.

For those organizations that rely heavily on the Marketo API, RightWave recommends delaying Email 2.0 implementation.

For all other organizations, RightWave recommends this process for upgrading to Marketo Email Editor 2.0:

  1. Review and approve/reject all changes queued for email templates and incorporate the approved changes.
  2. Review all the active emails with custom coding and prepare a checklist.
  3. Ensure that all personnel are thoroughly trained on the behavior of Email 2.0 before implementation is begun.
  4. As admin user, click Email Editor Settings and select ‘New’.
  5. Check Enable Marketo Starter Templates and click Save.

RightWave is delighted to provide its customers with more details on the features, drawbacks, and implementation steps, and can assist in the process. For information on becoming a RightWave customer, visit our Contact Us webpage.

More articles

Bot Submissions: Solution Options & Recommendations

Hackers use bots to submit forms on a website for many reasons that include Distributed Denial of Service (DDoS) attacks, content spamming, Data Scraping, testing to identify vulnerable websites for future attacks, and conducting cyber attacks, all of which can cause nuisance and fill a database with junk records that may result in wasted time…

Project Portfolio Management as a Model for B2B Digital Marketing

Project Portfolio Management (PPM) applies to multiple projects running in parallel that share resources but are not part of a common program. An important part of PPM is prioritizing the projects that make up the portfolio. The criteria for prioritizing are alignment with business goals and expected ROI. This model can be applied to various…