Anurag Khemka

by Amrish Singh on December 15, 2021 , Comments Off

Anurag is a serial entrepreneur, visionary, and technologist who pioneered the Marketing Automation space back in 1996 when he founded the very first Marketing Automation company “MarketFirst”. MarketFirst was created as an enterprise software, but was later modified to be offered in a hosted subscription model, prior to SalesForce introducing the term SaaS. MarketFirst Software was later acquired by Pivotal and is now part of Aptean Corporation.

Anurag founded RightWave in 2004 with a vision to provide comprehensive operational solutions to Marketers that maximizes their return on Marketing Investment. Today RightWave provides on-demand sales and marketing operations services and solutions that help their customers achieve best operational efficiencies and increased ROI from their marketing initiatives.

Anurag was named in BtoB Magazine’s “Who’s Who 100 in CRM”. Anurag is a graduate in Electrical Engineering from the Indian Institute of Technology, New Delhi, and holds a Masters in Computer Science from the University of Louisiana, Lafayette.

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