Video: DotCom Magazine's Andy 'Jake' Jacob interviews RightWave CEO Anurag Khemka
Dot.Com Magazine CEO Andy (Jake) Jacob talked with RightWave CEO Anurag Khemka about RightWave’s value proposition for B2B Marketing Operations organizations. Referring to Anurag as the “Father of Marketing Automation”, Jake delved into the services that need to be wrapped around any Marketing Automation system. RightWave provides those services, freeing up the customers to focus on strategy, messaging, and creatives. During the interview, Anurag describes marketing operations spending and how expert operations and analytics can make this spending far more effective. Dependence on marketing operations has increased while total budgets have declined. Smart spending is essential; Anurag’s insights and advice provide guidelines for this strategy.