Data Quality Governance (DQG) Reaps Big Rewards for B2B Marketing Organizations

by Aanchal Aggrawal on March 6, 2018 , No comments

RightWave webinar provides case studies and process suggestions. In today’s highly competitive era, companies are growing rapidly and using marketing automation to capture market share. The strength of marketing automation and its success largely depends on the data about customers and prospects and the quality of that data. It is important for data to be complete, clean, and well-organized so that segments can be defined and targeted. Data accuracy, including how many leads exist in companies in a particular industry, and where these leads are in the organization’s hierarchy need to be available. Then it is possible to move to the next level and consider data purchases and associating leads with existing accounts.

RightWave hosted an in-depth webinar on this topic on February 27, 2018. You can listen to the recording here to better understand how to achieve quality data . The available data needs to be updated occasionally. Clean and complete data are also important for quality reporting results and to save calendar time and resource utilization. Data completeness can be measured in terms of Firmographic, Geographic, and Demographic information. All these are required for emailing and targeting records from various business perspectives. DQG covers all these things and improves the health of the database and its usability. RightWave provides run-time applications and other solutions for data quality improvement and maintenance. Contact us for further details.

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