Newly-released research highlights critical role of Marketing Operations

Insights include the ratio of Marketing staff to Marketing Operations staff, top responsibilities, primary metrics, key challenges, and the impact of the COVID-19 pandemic. This 2020 study of Business-to-Business Marketing Operations executives and managers includes a bonus section that highlights areas in which Marketing Operations can facilitate alignment and collaboration between Marketing and Sales.

Marketers, sales personnel, and executives will find this report timely and actionable. Downloads are available at

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On-Demand Webinar: 5 Actions to Increase Marketing Ops Impact on Business Value

As marketing organizations respond to the changing environment, B2B companies must adapt quickly. Results-oriented marketing continues to be challenging as top influencers are more engaged in the decision-making, and as prospective buyers develop more insights, the market’s expectations continue to rise. With every marketing dollar buying less in this time of inflation and difficulties in…

Prestigious ISO awards confirm RightWave’s Quality and Security

CEO Anurag Khemka is extraordinarily proud of this achievement. He stated that “The certifications provide external confirmation of the high standards of quality and information security that RightWave has always pursued. Our customers expect and deserve the highest quality of consistent and dependable services along with rigorous safeguards of their information. ISO 9001 and ISO…