This timely research report provides insights into the responsibilities of Marketing Operations, including reporting structure, scope of responsibilities, performance measurements, impact of the pandemic economic downturn, and current challenges.

B2B Marketing Operations executives and managers from several industries participated in the study. The research was performed by Anurag Khemka, RightWave CEO, and Ray Rike, RevOps Squared CEO. Both leaders have extensive experience in B2B Marketing, Marketing Ops, and related fields. They have added their expertise and advice to this comprehensive report.