For everyone including B2B marketing organizations, the world has fundamentally changed due to the pandemic. However, experience gained from the tech industry renaissance following the 2001 dotcom crash and then again after the 08-09’ financial crisis, tells us that our collective future is bright.

In this recorded webinar, Anurag Khemka, RightWave CEO, and Ray Rike, RevOps Squared CEO are discussing why marketing and sales alignment is needed to attain optimized productivity.

The majority of B2B SaaS companies are forecasting these new realities:

• increased customer churn
• decreased new customer acquisition
• reduced revenue growth and
• reduced operating budgets

These realities are addressed in the webinar in the context of the larger picture of 21st century B2B commerce. Based upon research conducted by the two companies, RightWave and RevOps Squared have shared the 5 Steps Forward to Growth. Executives, managers, and key contributors in both Marketing and Sales will find this webinar well-worth 45 minutes of their time.