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B2B Marketing: Account Based Marketing (ABM) Demystified

Your quick guide to Account Based Marketing

This paper explains the value proposition of Account Based Marketing (ABM) for a B2B Organization, the challenges Marketers face in a B2B environment and how to successfully to adopt ABM to gain the competitive advantage.

You’ll learn:

  • The principles of Account Based Marketing
  • Where most B2B Marketers fail in adopting ABM
  • Design a Marketing Strategy to successfully adopt ABM
  • Competitive advantage of ABM

Revolutionizing Businesses With a New Approach to Marketing Automation

No to High Cost of Ownership, No Software to Buy, No need to hire and train additional staff

This paper discusses how RightWave’s Marketing Automation as a Service™ helps in implementing a Marketing Automation solution easily, launching campaigns faster and ensure data quality and successful integration along with accurate reporting and analysis resulting in a dramatic increase in the overall marketing ROI and sales success.

You’ll learn:

  • RightWave’s approach in filing the gap between Marketing & Technology
  • The wide range of possibilities offered with Marketing Automation as a Service™
  • How RightWave is helping Marketers in delivery of business operations, strategy, consulting and marketing
  • How RightWave helps Marketers multiply their Return on Marketing Investment

B2B Marketer : Challenges in Calculating Marketing ROI

Download RightWave’s story from Silicon India

This paper discusses the challenges that today’s B2B Marketer faces in different Marketing Automation platforms and provides solutions driven approach to overcome these challenges and increase the Return on Marketing Investment (RoMI).

You’ll learn:

  • The challenges faced by B2B Marketers using Marketing Automation platforms
  • How RightWave has helped B2B companies overcome these challenges
  • The impact of Marketing Automation efforts on Sales producitivity
  • How Marketing Automation as a Service (MaaS) addresses these challenges to maximize the Return on Marketing Investment (RoMI)

Getting Maximum Benefit From Marketing Automation

A New Approach To Maximizing Your Marketing ROI

This paper discusses the challenges and costs associated with implementing a MA solution. As well as introducing a new approach to marketing automation – Marketing Automation as a Service™ – that can maximize 100% of a marketing automation solution; therefore, maximizing your marketing ROI.

You’ll learn:

  • The many benefits marketing automation (MA) solutions provide when done properly
  • The importance of a multi-channel marketing strategy
  • The challenges involved in properly implementing and managing your MA solution
  • How Marketing Automation as a Service (MaaS) addresses these challenges